6 Tips for Conducting Successful Online Qualitative Research

Online qualitative research still generates skepticism and while much of the world is migrating online, a significant proportion of researchers prefer the comfort of traditional face-to-face focus groups or interviews. Interestingly, the difficulties in the online medium are quite similar to on-the-ground methods whether it is difficulty in recruiting panels, structuring the discussion, or figuring […]

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5 situations in which to avoid refactoring

As software products evolve and grow, code gets harder to maintain and extend and if you have dealt with turnover in resources, you end up with a range of coding practices and quality. It is common to reach a point when it feels like refactoring will make more sense than trying to develop on top […]

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Speed of iteration prevails

FC Barcelona just wrapped up a 3-1 win over Manchester United to come out on top of the UEFA soccer league. Watching the match brought home the fact that speed, persistence, and teamwork usually prevails over quality, brilliance, and individuality. Barcelona followed a simple tactic. They swarmed around their opponents and got the ball into […]

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When you hear hoofbeats

When you hear hoofbeats, do you assume you will see a horse, a commonly encountered animal, or do you think it might be a zebra, an exotic black and white striped creature that most of us read about but may never see? Don’t worry if you assumed a horse. A pretty common reaction. But if […]

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f-commerce gets off the block

Developers recently welcomed the announcement from Facebook allowing iFrame Tabs for Pages, hoping to overcome the limitations of FBML and the inability to integrate analytics across their web properties. If you have not already noticed, a large number of brands are already advertising their Facebook Page instead of their website. Now, that presence is leveraging […]

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Don’t Treat Agile Like Mini-Waterfalls

Attended a meetup recently where the gentleman seated to my left complained about the futility of following the Agile methodology. Turns out, he was Director of QA at a company in the healthcare space, where he and his team had been struggling with a newly introduced (forced?) Agile process mandated by the CIO. Apparently, the […]

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Leveraging the Crowds in the Clouds

Attention has been riveted on the crowd-buying behemoth Groupon and its ever-increasing tribe of copycats such as LivingSocial, SocialBuy, CrowdSprout, and even the hilarious parody site Nopuorg. Meanwhile, a different type of crowd activity has been quietly establishing itself – crowdsourcing of business functions. The theory is that a business will get more optimized results […]

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