Online qualitative research still generates skepticism and while much of the world is migrating online, a significant proportion of researchers prefer the comfort of traditional face-to-face focus groups or interviews. Interestingly, the difficulties in the online medium are quite similar to on-the-ground methods whether it is difficulty in recruiting panels, structuring the discussion, or figuring out how to expose stimuli to generate honest feedback.
Read about these 6 tips that will help you leverage online research for rapid directional decision-making.
