Posts Tagged Marketing
Local Commerce: Moving Beyond SEO
Posted by Iqbal Mutabanna in Local on March 13, 2011
A friend in the photography business once asked for advice on SEO for a new website he was planning to launch. I gave him suggestions for implementing search engine friendly site layout, page structure, titles, keywords, and the usual elements that can build and improve search list rankings. Later, I started wondering about how many […]
Testing times for MySpace
Posted by Iqbal Mutabanna in Social Media on February 19, 2011
News Corp paid $580 million in 2005 to acquire MySpace, which was then at the forefront of the social networking wave. Rupert Murdoch’s investment looked like it was going to pay off big when in 2006, competitive data firm Hitwise showed MySpace accounting for a staggering 80% share of social networking traffic. Yet despite commanding […]
Build. Test. Learn. Repeat.
Posted by Iqbal Mutabanna in Optimization, Testing on February 19, 2011
If your digital business is not following this mantra, then it should be. While every business starts with great ideas and talented individuals, there are countless stories of startups and products that fall by the wayside. Failure usually occurred because their product did not solve the problem they were targeting, or customers did not respond […]
